Analytics across web & offline
The solutions focused on web analytics, tracking KPIs on dashboards, analyzing sales and inventory, integrating online and offline purchases, and enabling dynamic pricing based on demand. These tailored strategies enhanced decision-making, customer experience, and operational efficiency.
GoPuff
For GoPuff, the solution focused on implementing web analytics to track user behavior and website performance effectively. A comprehensive system was developed to monitor Key Performance Indicators (KPIs), such as user engagement, conversion rates, and retention metrics. These KPIs were displayed on custom dashboards, enabling the team to make data-driven decisions and improve the platform's overall efficiency.
Leroy Merlin
The solution for Leroy Merlin extended beyond basic web analytics. It included:
- Web analytics to understand user interactions and optimize the online shopping experience.
- Tracking KPIs on dashboards, such as sales performance, customer journey insights, and website traffic.
- An advanced system for analyzing sales data, focusing on which goods were sold and their geographical origin. This allowed Leroy Merlin to identify regional trends and adjust inventory or marketing strategies accordingly.
Delhaize
For Delhaize, a more complex solution was implemented to integrate both online and offline data:
- Web analytics was tracked using Adobe Analytics, ensuring precise monitoring of customer activity on their digital platforms.
- A robust framework for testing analytics was introduced to optimize campaigns and user experiences.
- Systems were developed to track purchases across both online channels and offline points of sale (POS) in supermarkets. This integration provided a holistic view of customer behavior, enabling Delhaize to bridge the gap between digital and physical retail.
Wehkamp
The solution for Wehkamp focused on aligning e-commerce operations with real-time demand:
- Tools were created to track web purchases, providing insights into customer preferences and buying patterns.
- An inventory management system was integrated to ensure stock levels were updated dynamically.
- A pricing adjustment mechanism was implemented, allowing Wehkamp to modify prices based on demand and supply trends, ensuring competitiveness and profitability.
Each solution was tailored to the specific needs of the company, leveraging analytics to drive efficiency, improve decision-making, and enhance customer satisfaction.