L'Oréal
loreal.com ↗Defined product vision and enterprise roadmap that enabled L'Oréal onboarding onto AI-powered influencer marketing platform.
The world's largest cosmetics company, with a portfolio of 36 international brands across skincare, makeup, haircare, and fragrance. L'Oréal operates in 150+ countries and leads the beauty industry in digital innovation and e-commerce.
Challenge
L'Oréal needed a scalable, data-driven approach to influencer marketing across multiple brands and regions. The existing tools couldn't handle enterprise-grade requirements — campaign workflows were manual, creator vetting was inconsistent, and there was no unified view of ROI across campaigns.
Approach
Defined the product vision and strategic roadmap aligned with enterprise buyer requirements. Led AI/LLM integration to analyze 20M+ videos daily for brand safety and content relevance. Built campaign automation reducing manual effort by 60% across contracts, content review, and payments.
Results
Enabled L'Oréal onboarding as a flagship enterprise client, contributing to $10M+ in enterprise deal value. Campaign turnaround times dropped significantly through workflow automation. AI-powered creator discovery improved match quality, leading to higher engagement rates across L'Oréal's brand portfolio.
Key Highlights
- $10M+ in enterprise deals enabled through roadmap alignment
- 20M+ videos analyzed daily via AI/LLM integration
- 60% reduction in manual campaign effort
- Enterprise-grade compliance and brand safety tooling