Relay Commerce
relaycommerce.io ↗Leading product for Shopify e-commerce messaging tools (SalesPop, Fomo, SmartrMail) serving the DTC ecosystem.
A Shopify e-commerce tools suite powering 30,000+ DTC brands. The portfolio includes SalesPop (social proof notifications), Fomo (conversion rate optimization), and SmartrMail (AI-powered email and SMS marketing). Backed by $27M in funding.
Challenge
Relay Commerce had acquired three complementary Shopify apps — SalesPop, Fomo, and SmartrMail — but they operated as siloed products with separate teams and no unified product strategy. Cross-selling was minimal and there were significant integration opportunities being missed.
Approach
Took ownership of the messaging business unit spanning all three products. Defined a unified product strategy to drive cross-product synergies. Focused on social proof optimization, conversion rate improvement, and AI-powered email/SMS campaign tooling for the DTC e-commerce market.
Results
Unified product strategy across the messaging business unit serving 30,000+ Shopify brands. Improved cross-product integration enabling merchants to leverage social proof, CRO, and email/SMS from a cohesive platform. Enhanced AI capabilities in SmartrMail for automated campaign generation.
Key Highlights
- 30K+ Shopify/DTC brands served across 3 products
- Unified product strategy for messaging business unit
- Cross-product integration: SalesPop + Fomo + SmartrMail
- AI-powered email/SMS campaign automation