Wehkamp
wehkamp.nl ↗Built dynamic pricing engine and AI-powered product data automation for the Netherlands' largest online retailer.
The Netherlands' leading online department store, serving 2.9 million customers with 600,000 daily visitors. Wehkamp offers fashion, home, electronics, and lifestyle products, operating one of Europe's largest automated e-commerce warehouses in Zwolle.
Challenge
Wehkamp was losing hundreds of thousands annually on clearance markdowns. Pricing decisions were manual, reactive, and lacked data-driven optimization across thousands of SKUs. Product data entry was entirely manual, creating bottlenecks and errors across the catalog.
Approach
Built a dynamic pricing engine analyzing demand signals, inventory levels, and competitive pricing in real-time. Delivered AI-powered product data ingestion using OCR and NLP to match supplier data sheets to the internal catalog schema, replacing 100% of manual product entry.
Results
Saved $500K+ in clearance losses within the first year through dynamic pricing. The OCR/NLP automation saved an additional $200K+ annually by eliminating manual product data entry and reducing errors by 90%. Pricing decision time dropped from days to minutes.
Key Highlights
- $500K+ saved in clearance losses through dynamic pricing
- $200K+ additional savings from automated product data entry
- 100% of manual product entry replaced by AI/OCR automation
- 90% reduction in catalog data errors
Delivered as part of GlobalLogic's digital engineering services