By Sergiy Troitskyi in Solutions —

Developing business strategy

For GoPuff, we developed a data-driven e-commerce sales strategy using analytics to optimize performance, improve ROI, and enhance customer experience. For KYRA, we crafted a go-to-market strategy focused on market fit, unique value propositions, and KPI-driven annual planning.

GoPuff

For GoPuff, an on-demand delivery platform, I focused on developing a business strategy centered around data-driven decision-making. The solution involved:

  • Sales Strategy Development: Leveraging advanced analytics tools to analyze customer behavior, purchase patterns, and product performance. This allowed us to identify key sales drivers and optimize product offerings.
  • Performance-Based Optimization: Using performance metrics (e.g., conversion rates, customer retention) to shape the overall sales strategy. This included refining pricing models, promotional campaigns, and inventory management.
  • Strategic Recommendations: Providing actionable insights to improve operational efficiency and enhance customer experience. For example, targeting high-demand areas with localized marketing efforts or expanding product categories based on consumer preferences.

KYRA

For KYRA, a platform focused on creator-driven content and campaigns, I developed a go-to-market (GTM) strategy tailored to their business goals. The solution included:

  • Market Fit Analysis: Conduct in-depth research to identify KYRA’s target audience and position the platform effectively within the competitive landscape. This ensured that KYRA’s offerings resonated with its core users.
  • Unique Offering Development: Collaborating with stakeholders to define KYRA’s unique value proposition (UVP). This included showcasing its strengths in creator partnerships, innovative content formats, and campaign effectiveness.
  • Annual Business Planning with KPIs: Worked across departments to align their objectives with measurable business KPIs. Each department (e.g., marketing, sales, product) contributed to a cohesive plan for the year ahead, ensuring accountability and progress tracking.