By Sergiy Troitskyi in Solutions —

Marketing platfrom

KYRA is a marketing platform that uses AI to find creators, automate outreach, gather assets, track live campaign performance, and manage payments via Stripe. It streamlines workflows, boosts campaign volume, and enables enterprise client onboarding, including brands like L’Oréal and H&M.

KYRA platform is a comprehensive marketing platform designed to streamline the process of influencer campaign management for brands and creators. The solution integrates AI-driven tools and automation to simplify workflows, enhance collaboration, and scale operations.

Key Features

  1. Brief Review and Collaboration:

The platform enables KYRA to review these briefs collaboratively with the brand, ensuring alignment on campaign objectives.

  1. AI-Powered Creator Search:
    • Using advanced AI search capabilities, KYRA platform identifies and recommends suitable creators for campaigns based on relevance, audience demographics, and engagement metrics.
    • Creators are listed as potential candidates for participation, highlighting their key strengths and suitability for the campaign.
  2. Automated Outreach and Rate Collection:
    • KYRA platform automates outreach to creators, inviting them to participate in campaigns.
    • The platform gathers creator rates seamlessly, saving time and eliminating manual processes.
  3. Approval Workflow with Brands:
    • The platform facilitates the approval of shortlisted creators with brands by summarizing their profiles and strengths using AI-generated insights.
    • This ensures that brands have a clear understanding of each creator’s value proposition before finalizing selections.
  4. Asset Collection and Approval:
    • KYRA platform enables creators to upload campaign assets (e.g., images, videos) directly onto the platform.
    • These assets are reviewed and approved collaboratively with the brand, ensuring compliance with campaign guidelines.
  5. Live Asset Integration with Analytics:
    • The platform gathers live assets from TikTok and Instagram, integrating them with ad codes for tracking.
    • KYRA platform provides brands with a dashboard displaying analytics, trends, and performance metrics for their campaigns.
  6. Automated Payments via Stripe:
    • KYRA platform simplifies payment processes by automating payouts to creators through Stripe integration.
    • This ensures timely compensation for creators while reducing administrative overhead.

Impact

  • Increased Campaign Processing Volume: By automating key workflows, KYRA platform significantly increased the number of campaign briefs it can process simultaneously.
  • Enterprise Client Onboarding: The streamlined operations enabled KYRA to onboard large enterprise clients such as L’Oréal and H&M, expanding its business reach.
  • Enhanced Collaboration: The solution fosters seamless communication between brands and creators, improving campaign outcomes.
  • Data-Driven Insights: The analytics dashboard provides actionable insights into campaign performance, helping brands optimize their strategies.

KYRA's innovative approach has transformed influencer marketing by combining AI-driven search capabilities, automated workflows, and integrated analytics into a single cohesive platform. This has positioned KYRA as a leader in scaling influencer campaigns for global brands.